Shopowner/Retailer Information
Shopowner/Retailer Information
This
section is dedicated to our shopowners to give them handy tips and
information about Kreinik products and services.
Setting Up Your Kreinik
Account
As a manufacturer selling in a wholesale environment, we have
established the following criteria for purchasing directly from Kreinik
and/or receiving any pricing information. To establish you as a Kreinik
customer, we need a copy of your business license, state sales
registration, business card, and classified telephone directory (if
available). Please also include your name , shop billing &
shipping addresses and a telephone number as we will need to contact you
for additional information.
Please fax this information to us at (304) 428-4326 or mail it to the
following address:
Kreinik Mfg. Co., Inc, Attn: Gladys Lemley
PO Box 1966, Parkersburg, WV 26102
When we receive this information, we will open an account for you and
discuss payment options: COD, prepaid, or credit card (Mastercard,
Visa), whichever you prefer. We will also send you a credit application
if you want to establish terms. Your first order must be a minimum of
one hundred U.S. dollars ($100.00), and thereafter, we require a minimum
of fifty U.S. dollars ($50.00) per order. Please feel free to contact a
Customer Service Representative at our toll free number at
1-800-624-1928 if you have any questions about our products or about
establishing an account.
Top
Of Page
Ordering Kreinik Products
In an effort to help you organize your Kreinik thread and accessory
orders, the Customer Service Department has compiled the following list
of steps that will be helpful in placing a correct order.
1. Write down your order, listing the threads by type (i.e. BF, #4, #8,
Silk Mori®, Jaceron) before calling.
2. When you call, be prepared to give the following information:
- Name Of Shop
Zip Code of Shop or Account Number
Telephone Number
Ship-to Address if different than billing
How you want the order to be shipped (rush, airmail, regular, etc.)
3. Identify the first type of
thread you want to order: Blending Filament, Cord, Cable, Braid, Ribbon,
Silk Mori®, Silk Serica®, etc.
4. Indicate if you want "blister packs" or "bulk packs" when ordering
metallic threads. Specify which size skein or reel you need when
ordering silk threads.
5. State the quantity and size (in meters) you want. Check the price
list for specifics.
6. Give the color numbers.
7. Continue your order in this way until completed.
Organizing your order prior to calling Customer Service, knowing the
names and quantities of kits, books, scissors, needles, etc., will
improve the speed and accuracy in which your orders are taken,
processed, and shipped. We strive to deliver an accurate order promptly
to your shop. As always, if you have any questions, call Customer
Service at 1-800-624-1928. You can also fax your order to (304)
428-4326 or you can send them to us via email at
orders@kreinik.com .
Top
Of Page
Kreinik
National & International Distributors List
In the table below is a listing of
authorized distributors that carry Kreinik's products.
Fleur De Paris
8255 Beverly Blvd.
Los Angeles, CA 90048
800-221-6453 (toll-free)
323-658-5857 (local)
323-658-5840 (fax)
Website:
www.fleurdeparis.com |
Norden Crafts Ltd.
Unit K, 502 Morse Ave.
Shaumburg, IL 60193
847-891-0770
Fax: 847-891-0976 |
Notions Marketing
1500 Buchanan S.W.
Grand Rapids, MI 49507
616-243-8424
Fax: 616-243-8055 |
Wichelt Imports
RR#1, Hwy. 35
Stoddard, WI 54658
608-788-4600
Fax: 608-788-6040 |
Checker Distributors
400 W Dussel Dr.
Suite B
Maumee, OH 43537-1636
419-893-3636
Fax: 419-893-2422
www.checkerdist.com
|
Canada
Canadiana Needlecrafts LTD.
1580 Angus St. Regina,
Saskatoon S4T 1Z1 Canada
306-525-4890
Fax: 306-522-8233 |
Canada
Gemini III
490 York Rd. Unit 104, Guelph, Ont
Canada N1E 6V1
Phone 519-766-1388 |
Canada
N. Jefferson Ltd.
22 East 5th Ave.
Vancouver, B.C. V5T 1G8
1-800-663-6142 |
Australia
Ristal Threads
PO Box 134
Mitchell, ACT 2911
Phone: 612 6226 8200
Fax: 612 6226 8300
www.ristalthreads.com
info@ristalthreads.com
|
Benelux
The Stitch Company
Nieuwstraat 6, 4264 RE Veen
Netherlands
31 416 695 070
Fax: 31 416 695 071
www.stitchcompany.com
e-mail:
info@stitchcompany.com |
China
SHANGHAI YUJUN CO., LTD. |
ADD:RM 701,NO.175 YAN'AN(E) ROAD SHANGHAI CHINA 200003
TEL:+86-21-63739785;
63739786; 63739787
FAX:+86-21-63739838
www.dmschina.com
E-MAIL:
jessechang@vip.163.com
|
England (Papercraft)
Hantex
Whitehouse Yard Eaudyke
Friskney Boston
Lincolnshire, England PE228NL
441-7548 20800
e-mail:
jsmith@hantex.co.uk
|
England
(Stitchery)
Heebee Designs/Willow Fabrics
95 Town Lane Mobberley
Knutsford WA16 7HH UK
Tel: 011441565872225
Website:
www.willowfabrics.com
E-mail: Heebee@willowfabrics.com
|
France
Paritys
23, rue des Peupliers - 92007 Nanterre
Phone: 01 47 80 99 78
Fax: 01 47 81 26 57
E-mail:
paritys@paritys.com
|
|
Hungary
Bézs
Kézimunka Kereskedelmi Bt
2310 Szigetszentmiklós Csokonai köz
3/18 Hungary
Tel:00-36-30-977-9007
Fax:00-36-1-424-3215
Website:www.evakezimunka.com
E-mail:evakezimunka@t-online.hu
|
Japan
Kayo-Sha Co. LTD.
35 Yarai-Cho
Shinjuku, Tokyo, 162-0805 Japan
Phone: 81 3 3260 4065
Fax: 81 3 3260 4067
Email:
mail@kayo-sha.com
|
Korea
Art Sipjasu Inc.
108-1403 ChungGu-Apt.
734 Banghakdong DobongGu,
Seoul, Korea
Phone: 011 82 234 914479
Fax: 011 82 234 924479
E-mail:
sipjasu@hanmail.net
|
New Zealand
Craft Co. LTD.
8 Moncur Place
P.O. Box 8086 Christchurch,
8034 New Zealand
Phone: 64-3-963-0649
Fax: 64-3-963-0646 |
Philippines
O & B Enterprises dba Good Morning Co.
2nd floor Pacifico Go Bldg. 1B
G.Araneta Ave Quezon City Philippines
Phone: 632 714 22 91
Or 632 714 22 92
E-mail:
ctroop@superonline.com
|
Russia
Gela Ltd.
Uchinskaya St.16/2 127411
Moscow Russia
Phone: +7 495 7425043
Fax: +7 495
7428070
Website:
www.gela.ru
E-mail: gela@gela.ru
|
South Africa
S.A. Threads & Cottons
P.O. Box 3868
Cape Town 8000 South Africa
Phone: 27-21-419-8040
Fax: 27-21-419-8047
E-mail:
info@sathreads.co.za
|
|
Top
Of Page
Trade Show Schedule
|
Want to learn more about Kreinik products? Need
a help with a project? Want to suggest a new product? Meet
with us at a trade show! The big buy in the middle, that's
Doug Kreinik, owner of Kreinik Mfg. Co. He travels to all of
our tradeshows and loves to share his knowledge & love for
threads and creativity. |
|
2010 Schedule
|
|
Date(s)
|
Location |
 |
|
January |
TNNA Long Beach |
|
January |
CHA Anaheim |
|
February |
Nashville Needlework Market |
|
May |
Spring Quilt Market, Minneapolis, MN |
|
June |
TNNA Summer show, Columbus, OH |
|
October |
International Quilt Market/Fall, Houston, TX |
Top
Of Page
Online Forms
Metallic Threads Inventory Form
Silk Threads Inventory Form
Iron-On Threads Inventory Form
Downloadable Metallic, Silk & Iron-On Color Charts
Note:
You will need the FREE program Adobe Acrobat Reader to view and print
PDF's of our online forms.
Top
Of Page
Gravity Rack & Tassel Ring Merchandising Tools
Kreinik Gravity Rack - NEW!!!
This exciting new display is perfect for shops
selling loose spools of Kreinik Metallic Threads, Silk Serica® or Silk
Bella™. The New Kreinik Gravity Rack is
lightweight, inexpensive & easy to assemble. The unit has 6 levels,
comprised of 18 trays that have 3 product slots each. That's a
total 54 slots for your SKU's. This stylish unit allows the colors
of the Kreinik Threads in them to be seen from a distance, and the
gravity feed system self merchandises the spools when a spool is
removed.
The display can be stacked, hooked on a pegboard or
slatwall display, or used as a countertop unit. A white cardboard strip
is included for each level so you can use labels to identify the Kreinik
colors displayed in your unit. The trays can be easily removed to
allow for inventory and restocking.
Each Gravity Rack comes with a full color sign.
You can specify if you want a Metallic, Silk or Iron-On Thread Sign. The
display dimensions are 21 1/2" w x 18" h x 7" deep.
Looking to save space?
Naythons Display Fixtures has a Gridwall Gondolier (pictured right)
available that can hold up to 12 Kreinik Gravity Racks! What an
impressive display. Visit
www.naythonsdisplay.com to order them. Thanks Tony from Fireside
sharing this with us.
Metallic Tassel Ring
Finally...a
great sales tool to let your customers feel and see the difference
between Kreinik’s Blending Filament, Braids, Ribbons, Cord, Cable and
Ombre. The Metallic Tassel Ring helps your customers easily choose the
appropriate thread for their projects and collections. Whether you sell
blister packs or bulk reels, keep the tassel ring near the Kreinik
display in your store. It’s also a great reference tool for designers
and teachers.
Top
Of Page
Strategies for Increasing
Sales
Ordering
Supplies for Classes; Have you done your homework?
One of the most effective methods for increasing
store profits is to conduct workshops. If you are already conducting
classes on a regular basis, congratulations on being such a resourceful
business person. If you have been thinking about scheduling workshops at
your store, we encourage you and offer our support.
One of the keys to conducting smooth-running and
pleasurable workshops is to make sure all the materials necessary to
complete the project are on hand. Kreinik offers the following tips for
ordering class supplies.
•ORDER MATERIALS IN ADVANCE
For your own peace of mind and to guarantee that
you have all the materials necessary please order at least one month in
advance. This "lead time" will ensure that all items will arrive in time
to be checked in before the first day of class. Advertise your class 2
months before the scheduled start date. Order for those students who
have signed up and a few extras for "last-minute" participants.
•INFORM CUSTOMER SERVICE
We need to be aware of any orders that are
especially for classes so that you receive all items on time. Inform
Kreinik Customer Service if you want to select a special carrier and
class of service to ensure timely delivery.
• LET US KNOW YOUR LESSON PLANS
If you know that you’ll be teaching a particular
project several times throughout the year please notify our customer
service department. You can order materials on an as-needed basis but at
least we will be able to reserve particular quantities for dye lot
consistency. Also, educational information such as brochures & reference
sheets are available. Simply ask Customer Service to include this
information with your order.
•CONSIDER "SPECIAL RUNS" OR "KITS" FOR ECONOMIC,
QUICK CLASS IDEAS
If your class project requires 2 meter "cuts" of
5-10 silk colors, consider buying standard skeins and cutting up strands
for each student versus purchasing mini skeins of all colors for each
student. Kreinik also offers a variety of pre-packaged kits that are
ideal for workshops. Call Customer Service or see the Kreinik price
list.
Special Orders - An "Ace Up The Sleeve."
In
our day-to-day business, we understand that it is all we can do to keep
up with the inventory, find space for new product and still be able to
service our customers and let them know they are the most important part
of our day. (Thank goodness for customers!)
How many of you have had to say to your customers
"We don’t carry that," or "We do not stock that color?" If you have said
this, you have lost a sale which is something you cannot ever afford to
do. Fortunately, retailers have "An Ace Up Their Sleeves" which allows
them to increase sales and more importantly, service the customers
without added expense!! Some retailers already use this business
technique while others do not. This "Ace Up The Sleeve" is to "SPECIAL
ORDER" select products.
There are several ways to successfully utilize
"SPECIAL ORDERS" without any risk of accumulating merchandise that you
do not currently carry.
(1) Make your customers aware that you will
"SPECIAL ORDER" with certain guidelines.
(2) Always require a non-refundable deposit for at
least 50% of the retail value of the goods. This policy requirement
protects you if the customer fails to return to the store to pick up
their order.
(3) Advertise this service to your customers.
Inform them how easy it is for you to get the products they want by
simply giving you advance notice.
(4) Under normal circumstances, "SPECIAL ORDERS"
are considered difficult to order because of minimum order requirements.
This is simplified by adding them to your normal store inventory orders.
However, for customers who already purchase from Kreinik we offer a very
low minimum reorder of $50.00.
Take a few minutes to consider the pros and cons of
"SPECIAL ORDERS". We think you will find that the rewards of keeping
happy customers will far outweigh any reluctance to make your shop the
most frequently visited by the ever searching consumer who needs a
product that requires a special order.
Top
Of Page
In-Store Demos and Videos
When the holidays approach,
stitchers will be busy making ornaments, stockings, and other
decorations for gifts or for their own homes. This is a great time to
get them into your store for supplies, projects, and in-store help. A
great way to build sales is through in-store demonstrations. Offer
in-store demo's using Kreinik Custom Corder™, Mini Iron, Iron-On
Threads, Treasure It Beads & Tape to help your customers finish their
projects.
Telling them about it isn't enough!
A demo gives the customer a grasp of exactly how to use a product when
they witness a demo. Ideas begin to fly through their heads with
all of the uses for these products.
Offer an evening of "Finishing." Have your
customers bring in their ornaments, stockings, or other projects and
help them pick out threads to make the trim to go around the stitched
piece. Show them how to use the Kreinik Custom Corder™, and how to
attach the trim to the project (couching with a corresponding color of
Kreinik Cord or a clear, thin thread).
If your store offers framing and finishing services
for customers, use the Kreinik Custom Corder™ to make professional
trims. Kreinik Heavy (#32) Braid, Medium (#16) Braid, 1/8" Ribbon and
offer a good thickness for an ornament. Combine one or more different
colored threads for variety, and use a silk thread such as Silk Serica
for added elegance. Kreinik's iron on threads & Treasure It Beads
& Tape can also be used to embellish the mats of the piece they are
framing.
If you don't have the time to run
a demo, but have a computer in your store, direct your customers to
watch our videos. We are adding videos monthly with demonstrations
on using Kreinik Threads in various projects like making trims using the
custom corder or making a card with our iron-on threads. Just go
to
www.kreinik.com/articles/.
Top
Of Page
Planograms
Stand back and look at your store
merchandise displays. What do you see? If you see coordinating
merchandise in the aisles, which allows your customers to successfully
find everything they need to complete a project, you are probably doing
a lot of things right. Unfortunately, this is not the case in some
stores. Combining a selection of product that effectively sells takes
planning.
Planograms tell a story. By definition, "Planogram"
simply means grouping together merchandise as an effective selling tool.
They are a good way to organize your store. By assigning a certain
amount of space to display a product line, you achieve visual
fulfillment and shopping ease for your customer. How the product is
displayed determines how well it sells … or doesn’t sell.
Whether you are planning to open a new store or
just want to give your store a "facelift", Kreinik offers a variety of
planogram programs that will assist you in displaying Kreinik Metallic
Threads, tassel rings, color cards, and leaflets and will reward you
with the best return for your dollar invested.
Each planogram has been carefully selected to make
your display of threads contain the top selling colors and thread sizes
that will best suit your specific market, whether it be focused on cross
stitch, needlepoint, quilting or machine sewing. We will provide free
educational information for your customers when they come to your shop
searching for those ever popular metallic threads.
Click here to
see our Gravity Rack Planograms.
Learning about the "Rewards of Planograms" is
simply a telephone call away. Call us toll free at 1-800-624-1928 today
so that we can help you create an effective merchandising display. You
can create a "one-stop shop" for all of your customers’ Kreinik product
needs.
Top
Of Page
